At the end of the morning session at the Gamification Summit, Amy Jo Kim challenged everyone to complete the following elevator pitch for their project:

My company, (company name), is developing (a defined offering) to help (target player) (solve a problem) using (secret sauce/unique differentiator).

I’ve been thinking about that a lot. And I’ll give my version in my next post, which I think will help begin to clarify a direction for this project.

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